Define Niche
Following on from My Last Post where I was talking about not going into the make money online market, to make money online, I thought I would give a few examples of some less competitive markets. These type of markets will be easier to compete in, especially for someone just starting out online.
To get established in these markets is not a different process to any other market, you will still need to build a website or blog, so that stays the same. The difference is that you have a better chance to rank higher in the search engines and therefore get traffic and traffic means the chance to make money. So the choice is to be in a big market like this one where you spend most of your time and effort in trying to get traffic or be in a less competitive market and find it easier to get the traffic needed to convert into money.
An example of a niche market is working a market down in size until you are targeting a certain part of that market. Looking at the pet market, it is a huge market. So lets take out of the pet market, dogs. Now dogs is still a huge market with a lot of competition, so lets choose one breed of dog and create a site all about that particular breed, this has narrowed that market down to a small niche.
This can be the same for many markets, the car market is the same, but narrow the niche down to one make and model of car and you are in a smaller niche. One of the best types of niche market is hobbies. Knitting, sewing, model aeroplanes, growing herbs, making greetings cards, bead working and making jewelry, the list is endless. You can take a small niche and carve out an income from supplying good quality information about it through your site.
It is easier to have Success with a small market rather than a larger competitive market, especially if you are just starting out online. The other thing to remember is to try and enter into a market that you have some knowledge of or at least have some kind of passion for, that way you are going to enjoy writing the content for your site.
